REQUEST FOR PROPOSALS (RFP)

Communications & Storytelling Lead (Contract)

Youth-Led Campaign | The Loop Lab

Overview

The Loop Lab is seeking a Communications & Storytelling Lead to design and execute a youth-led storytelling campaign that drives awareness, engagement, and enrollment across our Media Arts and ProAV Apprenticeship programs.

This is not a traditional content role.

We are looking for someone who can build a strategic communications engine that connects storytelling to real outcomes: applications, enrollment, and career pathways for young people across Greater Boston.

This role will work directly with Loop Lab staff and apprentices to shape a campaign that is youth-authored, outcome-driven, and built for impact.

About The Loop Lab

The Loop Lab is a Boston-based nonprofit advancing workforce equity in media arts and creative technology.

We provide:

  • Paid apprenticeships

  • Industry-recognized credentials

  • Direct pathways into creative and technical careers

Our apprentices don’t simulate work. They do it.

Our communications should reflect that.

The Opportunity

This campaign, Made at The Loop, will center stories created by our apprentices.

Not content about their journey.
Content from it.

We are looking for someone who can help translate these stories into a clear, compelling, and measurable communications strategy that reaches:

  • Young creatives (ages 16–26)

  • Families and caregivers

  • School counselors and referral partners

  • Employers and workforce partners

The goal: a young person sees this and thinks, that could be me.

What You’ll Do

1. Strategy & Story Development

  • Lead discovery sessions with youth, alumni, and caregivers

  • Identify core narrative themes tied to career outcomes

  • Develop a storytelling framework and content plan

2. Campaign Production (Youth-Led)

  • Guide 2–3 production cycles with apprentices as lead creators

  • Provide technical and creative direction without overriding youth voice

  • Ensure high-quality, platform-ready content

3. Content & Deliverables

  • Oversee creation of:

    • 6–8 short-form videos (15–60 seconds)

    • 1 overview video (60–90 seconds)

  • Ensure all content is optimized for TikTok, Instagram, and YouTube

  • Deliver all final assets, raw footage, and editable files

4. Distribution & Growth

  • Design and execute a digital distribution strategy (paid + organic)

  • Define performance metrics tied to applications and enrollment

  • Track performance and adjust strategy in real time

5. Capacity Building

  • Train Loop Lab staff on content distribution and analytics

  • Build systems that can be sustained after the campaign ends

What Success Looks Like

Within 12 months of launch:

  • 25% increase in qualified applications

  • 30% increase in website traffic to program pages

  • 30,000+ video views across platforms

  • 20% growth in social audience

  • 25+ new referral partner engagements

Who You Are

You are someone who:

  • Has strong experience in short-form content and digital campaigns

  • Knows how to translate storytelling into measurable results

  • Has worked with youth or community-centered projects

  • Understands or is curious about workforce development

  • Can balance creative vision with execution and accountability

Most importantly:
You respect youth voice and know how to build with it, not over it.

Structure & Compensation

  • Contract role

  • Estimated project range: $25,000–$50,000

  • Timeline: ~6 months from kickoff to launch

How to Apply

Send the following to:

Chris Hope
Executive Director, The Loop Lab
chope@thelooplab.org

Include:

  • Brief introduction and relevant experience

  • Examples of past work (especially short-form or youth-centered)

  • Approach to this role

  • Estimated budget and timeline

  • Two references

Final Note

We are not hiring someone to tell our story for us.

We are hiring someone to help young people tell theirs—and connect those stories to real opportunity.